Food Packaging Photography Italian Style

While strolling the condiments aisle of my local Portland area Market of Choice last week, I was stopped mid-stride by a beautiful, uniquely shaped bottle and package label that caught my eye. The product melbourne photo booth hire is Il Condimento from La Vecchia Dispensa of Italy and the label lets you know immediately that it’s authentic.

The shape of the bottle is stunning, and as a food photographer who does a lot of product packaging photography, I was totally intrigued and impressed. The bottle is tapered on all four sides from near the top to near the bottom where it flares out to create a clear base.

Attached to the neck are two handles which could probably be used for pouring but they’re more likely meant to be decorative. The foil top features a wax seal as does the bottom of the label. The label itself is entirely unique – the top and bottom of the label are both split in the middle creating a curling effect and the edges are designed to imply the label has been scorched or burned in a fire.

My close-up photo does not suggest that the bottle is just under 7 inches tall and approximately 2 inches across at its widest part, or that it holds just over 3 ounces of liquid. What impressed me was the lavish product packaging and exquisite attention to detail. This is the kind of food packaging that not only stops you in the aisle, but it is extremely effective in magazine advertising campaigns, television ads, and in social media. The package designer definitely came up with the Wow! factor for this product.

Although I was completely drawn in by the design of the product, I wondered: what is it exactly? My wife, a gourmet cook, knew right away; she described Il Condimento as a finishing sauce for a wide variety of foods. The label on the back of the bottle describes it as “very dense and decidedly sweet flavor. Ideal for cheese, grilled vegetables, ice-cream; final touch add to first courses like risotto, ravioli, potatoes gnocchi seasoned with butter and Parmigiano Reggiano.” Can’t you hear the Italian accent?

That evening we drizzled Il Condimento on a gorgeous risotto and very much enjoyed the enhanced flavor. I’m thinking ice cream next time . . .

Whether you’re into food photography, appreciate excellence in package design, or simply love to cook, the next time you visit your local Market of Choice or gourmet grocery store, be sure to stop by the condiments aisle and take a look at this outstanding example of truly great product packaging.